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The confusing world of “passion over profit”

Passion over profit

Shifted narratives. Continue Reading

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Generational differences: Let’s talk about this less, OK?

Generational Differences

Breathless discussion of “what millennials want” or “how to market to Gen Z” usually gets us nowhere. Continue Reading

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The “millennial mindset” is horseshit

Millennial Mindset

“Organic feedback is what they need, Bill!” Continue Reading