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Social vs. search vs. direct: How do you get to a website? (Or, why ‘we put it on Facebook’ is a bad strategy.)

There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e.… Continue Reading

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In the NCAA Tournament, will we ever see a 16-seed beat a 1-seed?

So far, a 16-seed has never defeated a 1-seed; the above video, featuring Princeton losing by 1 to Georgetown, is essentially the closest it’s ever been for that line (the expansion to 64 teams was in 1985, FYI). Interestingly, also in the… Continue Reading

In 1994, there were 537 craft breweries in America. Now there are 2,768. Thank you, Jimmy Carter?

Cool profile on NPR this morning about the rise in craft brewing — although this has been covered for a few years now, it’s great to see stories of this ilk. I almost always order craft, and I can’t tell… Continue Reading

Matt Teeters and the tricky dance of politics and education in Wyoming

Matt Teeters is a state representative in Wyoming who helped lead the charge for the state to officially reject the new Next Generation Science Standards, becoming the first state to officially do so. (It should be noted that the Governor of… Continue Reading

Wal-Mart tried a video games trade-in strategy in 2009. It didn’t work. With CExchange, will it work now?

This seems like an interesting plan: Wal-Mart is now going to accept video game trade-ins in 3,100 or so of their 4,835 U.S. stores. It’s interesting because normally when you trade-in a video game — say, at GameStop — you use… Continue Reading

Brian David Mitchell and Whitey Bulger are in the same prison unit in Tucson, eh?

I watch a lot of true crime stuff, and sometimes once I know who the offender is, I look up where they’re in prison. Oftentimes, there’s some overlap. For example, remember the Craig Titus case? Well, Titus is in prison at… Continue Reading

Is the Ivanpah Solar Electric Generating System a danger to both pilots and birds?

The Ivanpah Solar Electric Generating System — also known as the world’s largest solar farm right now — is on the California-Nevada border, about 40 miles from McCarron Airport (Vegas) and near a slew of other regional airports. It was… Continue Reading

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Why is the NCAA Tournament called ‘March Madness?’

This Thursday used to represent my favorite day of the year. It still probably does in some respect, although I didn’t follow college hoops super closely this year, so I’m a little out of the game. But it’s essentially wall-to-wall… Continue Reading