TED just released “Ads Worth Spreading” (here’s the full list) as part of a big week for ’em (the 30th Anniversary of TED is right now in Vancouver). There are no trophies for winning, and ultimately you need to fall… Continue Reading
I'm a white male, age 18 to 49. Everyone listens to me, no matter how dumb my suggestions are. — Homer J Simpson (@homersquotes) February 7, 2011 Amen, Homer. We were all taught to believe that the central idea of… Continue Reading
It feels like people have been saying this for years, although it probably hasn’t really been that long: essentially, the media game is changing. Here’s an article from today via The Atlantic, noting that outbound links off of Facebook went from 62… Continue Reading
NIKE isn’t an official sponsor of the next two grand-scale global sporting events — the Winter Olympics, starting tonight, or the World Cup, starting this summer — but it’s really hard to talk about sports and marketing without talking about… Continue Reading
That M&Ms “Anything for Love” ad was one of the big winners of last year’s Super Bowl — along with, you know, the Baltimore Ravens — when a bunch of Northwestern MBA students get together and evaluate the ads on… Continue Reading
The above ad features ScarJo hawking SodaStream. It was targeted as a Super Bowl ad — considering it features a highly-paid movie actress — but was banned from airing by FOX, who’s televising the game. Go ahead and watch the… Continue Reading