Super Bowl ads work (EDIT: if you’re Budweiser)

Budweiser Super Bowl Ads

Super Bowl ads are costing about $4.5 million for 30 seconds this year — highest-ever — which makes sense because each year seems to get another million in that audience column; last year’s game absolutely sucked and still, somehow and… Continue Reading →

What can we learn about consuming pop culture from the TED ‘Ads Worth Spreading’ list?

TED just released “Ads Worth Spreading” (here’s the full list) as part of a big week for ’em (the 30th Anniversary of TED is right now in Vancouver). There are no trophies for winning, and ultimately you need to fall… Continue Reading →

About 45 Northwestern Kellogg MBA students will be analyzing Super Bowl ads tomorrow night (yay ADPLAN framework)

That M&Ms “Anything for Love” ad was one of the big winners of last year’s Super Bowl — along with, you know, the Baltimore Ravens — when a bunch of Northwestern MBA students get together and evaluate the ads on… Continue Reading →

Scarlett Johansson, Daniel Defense, and how the banned Super Bowl ad culture seems to work

The above ad features ScarJo hawking SodaStream. It was targeted as a Super Bowl ad — considering it features a highly-paid movie actress — but was banned from airing by FOX, who’s televising the game. Go ahead and watch the… Continue Reading →