You may have heard about Facebook’s attempts to eliminate / remove ‘click bait,’ or, essentially, articles that kind of tease you into clicking on them — bait you, in other words — with a controversial or attention-seeking headline or photo, then fail to… Continue Reading
This company called Fractl — whose motto is “Leverage the science behind great content” — did a study recently centering on “The Wheel of Emotions” and trying to determine what could go “viral” via age bracket and gender. A marketing VP/partner… Continue Reading
I’ve been thinking a little bit more about landing pages and conversion rates recently; I do it in my own job, and some freelance efforts, but it’s also just something I’m interested in. I watched an entire video this morning… Continue Reading
I’d classify myself as in the “content marketing” space, although it can vary on a day-to-day basis (as can any job). I try to read stuff about it whenever I can, and I came across this post on ClickZ that… Continue Reading
We all know Marco Rubio is a potential 2016 Presidential contender on the Republican side, with the whole “water gaffe” thing put aside. The GOP field is odd / interesting / weak — which maybe describes the entire party right… Continue Reading