Contextual Search

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Conventional SEO is kind of dumb, right?

Posted on by Ted Bauer

“Your brand’s website and online presence needs to align around targeted customer intent(s), not traditional keywords-focused optimization,” notes Grant Simmons in a 2013 Search Engine Watch post. “Focus toward tactics that will play to Google’s more complex side: Mapping queries to actions,… Continue Reading →

Is the future of search engines going to be contextual search?

Posted on by Ted Bauer

In other words, in the old days, if you wanted to do something—navigate to the restaurant where you’ve got a dinner reservation—you might open a web browser and search for its address. But in the post-search world of context—in which our… Continue Reading →