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Small Business Marketing Success Stories: Twitter

Let’s start here: Twitter may be approaching a tipping point, although it could be years away. It has about 1/8 the active users of Facebook, and you can make an argument that the only people who should really be on Twitter are journalists and thought… Continue Reading

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There are 500 million tweets sent every day, give or take. So how do you make yours stand out on Twitter?

By some measure, there are 500 million tweets sent everyday, world-wide. For the purposes of an exercise, consider this: if you were to say that each tweet represented one inch of space (because why not), the 500 million inches therein would… Continue Reading

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Can you make money (revenue) off social media sites like Facebook, Twitter, Instagram, etc? And if you can’t, will social someday become a fad?

Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading

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How long should a Facebook post, a Twitter post, a headline, or an e-mail subject be if you’re looking for maximum engagement?

You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading

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LinkedIn will send four times more people to your homepage than Facebook and Twitter will, so … let’s talk about marketing on that platform

I’ve had a couple of different social media-focused job interviews in the past two-three months, and I can’t even tell you how many times — OK, probably about six — someone has said to me, “Well, our company has 2,300… Continue Reading

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Social vs. search vs. direct: How do you get to a website? (Or, why ‘we put it on Facebook’ is a bad strategy.)

There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e.… Continue Reading

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Page views, time spent, clicks, uniques, and shares: does anyone really know how best to measure an online audience?

It feels like people have been saying this for years, although it probably hasn’t really been that long: essentially, the media game is changing. Here’s an article from today via The Atlantic, noting that outbound links off of Facebook went from 62… Continue Reading

Marissa Mayer is apparently rolling the dice on digital magazines

Marissa Mayer — who made a splash wit some product grabs (Tumblr) and some people grabs (Katie Couric, David Pogue) recently — gave a Yahoo (Yahoo!) keynote at CES 2014 and talked about some of Yahoo’s upcoming plans. It was an entertainment-driven… Continue Reading