Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading
Back in March 2012, Facebook told brand managers that the organic reach of one of their posts would be about 16 percent of their total audience; if they paid for a post, that could get up to 75 percent. In reality, around… Continue Reading
You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading
Twitter turned eight last week, which prompted a rush of business/tech journalism on where it’s been and where it’s going. (This happened a few months back, when Facebook turned 10. Would third-grade human version of Twitter be friends with fifth-grade human… Continue Reading
There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e.… Continue Reading
The Mobile World Congress is going on right now in Barcelona and Firefox OS (Mozilla) believes it’s “unleashing the future of mobile.” Here’s the big corporate money-shot in the press release: “Firefox OS is off to an amazing start. We launched… Continue Reading
Since college, I was single in central CT and then NYC. Both were hell in their own right. In central CT, I rocked eHarmony for a bit. I met a cool girl who was doing med school at Yale —… Continue Reading
If Facebook were a person — wrap your head around that for a second — it would now be in fourth grade. It debuted on February 4, 2004, so, by simple math, it turns 10 today. Weird. I’ve written about… Continue Reading