Social engagement doesn’t matter. Stop measuring it.
As a drunk kid in Vegas once told me (read the post), “We don’t get paid in likes and clicks.” Continue Reading
Ignore Pinterest as a force at your own peril: women, the 85 percent figure, great photos, and major life events. Cha-ching.
When people talk about social media marketing, they tend to discuss Facebook and Twitter first, and might even get to Google+ (SEO, y’all!) and YouTube and Instagram in front of discussing Pinterest, but … that might be a fool’s errand.… Continue Reading
How long should a Facebook post, a Twitter post, a headline, or an e-mail subject be if you’re looking for maximum engagement?
You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading
If you want to start and nurture a creative company (like Pinterest!), you should drive across the American Southwest for a bit first
Remember that crazy-arse story about how eBay reinvented itself based on a secret, six-person trip to Australia? Here’s another blow for the “let employees do crazy road-trip based stuff, even if it’s not directly tied to revenue immediately” contingent: Pinterest employees… Continue Reading
Social vs. search vs. direct: How do you get to a website? (Or, why ‘we put it on Facebook’ is a bad strategy.)
There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e.… Continue Reading