Viral

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Opinion-seeking is a major reason videos/stories go viral

Posted on by Ted Bauer

Let me start here: I don’t actually think something “going viral” is that great. If you work in social media or marketing, your focus should really be on retention. Most organizations can have one or two videos, or one or two… Continue Reading →

Technology shifted the world, in two photos and one lesson

Posted on by Ted Bauer

I’m attending this conference for work right now, and yesterday Niall McKeown of Ionology gave a presentation. It was kind of general “strategy vs. digital strategy” stuff — although people often have no idea what strategy is — but he had a few interesting… Continue Reading →