Deify the innovation of the vaccine, sure — but its effectiveness is all about messaging
We need to understand that Facebook, Reddit, and Twitter matter more here than “the innovation” does. Continue Reading
Branding
People don’t care as much about stuff as we think they do
Putin and all-hands revenue growth meetings don’t always matter. Continue Reading
“Candidate experience” is a buzzword. Being real with people is not.
Let’s start being more real about how this could work effectively. Continue Reading
Your logo matters significantly less than you think it does
No more 10-meeting sets on “power branding,” OK? Continue Reading
Why would tech companies even need marketing departments?
Think about this for a second. Continue Reading
RIP “brand messaging”
A “community manager” is significantly more important than a “brand manager” in modern business. Continue Reading
More marketing ROI: Kill off “branding”
One organizational tweak might work here. Continue Reading
In praise of #SocialRoadTrip
The power of face-to-face. Continue Reading