Stop profiteering. You are missing the point of this moment.
This is a different moment for businesses. It’s not about chasing leads so much as chasing stability. You’re alienating people otherwise. Continue Reading
Marketing Campaigns
Why does “the number” always have to be big? Can’t we just celebrate effort and creation?
Not everything needs to “blitz-scale” and get 1M downloads per week. Sometimes we should embrace mere creation. Continue Reading
Uh, no, coronavirus is not a “content opportunity” for your brand, dude
Brands love to piggyback on big, trending themes to sell their BS product or service — confusing the narrative and creating digital noise. Continue Reading
Why do we keep saying “content is king?” That’s a lie.
We’ve been hearing that “content is king” since about 1996, but considering how much crap and digital noise we have now, is it still? Really? Continue Reading
Logically, aren’t most businesses/industries going to be referral-driven?
Digital noise washes over us like a tidal wave. So ain’t it all about trusted sources now? Continue Reading
How much “marketing collateral” do you think sales really uses?
The sales-marketing relationship is largely broken. But does it really matter if people are still able to sell the products and services? Continue Reading
RIP “brand messaging”
A “community manager” is significantly more important than a “brand manager” in modern business. Continue Reading
The simple, single-image solution to your marketing problems
165 ideas will fail, and one will work. Continue Reading