What about conversational email marketing?
Stop trying to sell at every turn. Continue Reading
B2B Sales and Marketing
How much “marketing collateral” do you think sales really uses?
The sales-marketing relationship is largely broken. But does it really matter if people are still able to sell the products and services? Continue Reading
More marketing ROI: Kill off “branding”
One organizational tweak might work here. Continue Reading
More evidence that thought leadership might be garbage
Gahhhhhhh. Continue Reading
Top eCommerce trends of 2017
Some help from my friends over at payever. Continue Reading
Digital marketing plan: Blow up the bridge
Art of War time. Apply the face paint. Continue Reading
Lead generation was killed by … itself
“We put 2K leads into the pipeline last month!” yelps a middle manager. He neglects to mention that 108 of those people are, in fact, deceased. Continue Reading
The death of B2B sales and marketing? Nope.
People have been talking about the death of B2B sales and marketing for a while now — heck, I even did so in March of 2015 with this post and this graphic: That slide was captured at something called the… Continue Reading