Stop profiteering. You are missing the point of this moment.
This is a different moment for businesses. It’s not about chasing leads so much as chasing stability. You’re alienating people otherwise. Continue Reading
EMail Marketing
Uh, no, coronavirus is not a “content opportunity” for your brand, dude
Brands love to piggyback on big, trending themes to sell their BS product or service — confusing the narrative and creating digital noise. Continue Reading
What about conversational email marketing?
Stop trying to sell at every turn. Continue Reading
Engagement marketing gets destroyed by growth KPIs
The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading
Top eCommerce trends of 2017
Some help from my friends over at payever. Continue Reading
Why your marketing campaigns suck
Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading
Digital marketing plan: Blow up the bridge
Art of War time. Apply the face paint. Continue Reading
Email marketing best practices: Be conversational
Have a dialogue. Show your value. Continue Reading