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Your print-to-digital strategy is terrible. Here’s how to fix it.

Woke up this morning and hit the gym — motivated! — and while there, was thinking about a couple of posts I wanted to write. Something hit me out of the blue: Why do I spend my time on the… Continue Reading

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As you chase revenue, also chase honesty; it will boost sales

Honesty In The Sales Process

For better or worse, people at most organizations spend a lot of time chasing more revenue, or, at the very least, more growth. That’s the way of the world these days; Amazon and Pandora, for example, don’t really make profit (per se),… Continue Reading

Spend some actual time on your website’s FAQ page

Don't Ignore your FAQ page

Every company you ever speak to is somewhere in the process of redoing something about their website, and usually doing it mostly wrong — i.e. focusing on bells and whistles, and/or “something they saw on a comparison site,” as opposed… Continue Reading

Maybe this is why everyone you ever talk to seems to be in the process of redesigning their website

Have two job interviews this week, and am also working freelance for another group right now — in all three cases, the organizations admit their website is “rough” and want to see a re-design of it. They have coders/developers and… Continue Reading