Audience-Centric Messaging

How to present better: Do your slides last

Posted on by Ted Bauer

Personally hate PowerPoint and think it’s mostly totally worthless for presentations — and also think we get a lot of things wrong about presentations in general, including but not limited to: How we teach them How we focus them so… Continue Reading →

Make your messaging audience-centric

Posted on by Ted Bauer
Audience-Centric Messaging

Good article here from the team behind Decker Communications. Let’s start with an essentially-important pull-quote, shall we? The corporate communications team had already been churning out emails highlighting new expense procedures, sales process changes, escalation flows, etc., but this wouldn’t engage… Continue Reading →