More evidence that thought leadership might be garbage
Gahhhhhhh. Continue Reading
Gahhhhhhh. Continue Reading
People have been talking about the death of B2B sales and marketing for a while now — heck, I even did so in March of 2015 with this post and this graphic: That slide was captured at something called the… Continue Reading
Pretty interesting post on Forrester about “The Sales Enablement Forum,” which was apparently an event a few weeks back in Scottsdale, Arizona. Quick word of caution: if you’re very wary of business buzzwords, I’d probably avoid reading that post linked above… Continue Reading
A lot of people on LinkedIn recently have been sharing different memes / blackboards / content around the idea of “H2H” marketing — meaning “human to human,” as opposed to the conventional ideas in the space, which have long included… Continue Reading