CMO

WTF? Average CMO tenure is only 48 months? 23 percent of top jobs are open annually?

Posted on by Ted Bauer
Marketing Department and CMO Churn

Here’s an article with a ton of buzzwords that reads like a catalog of CMOs who have been promoted in recent years; it’s actually really hard to get through without gagging or trying to smash your computer into 48 pieces… Continue Reading →

Here’s another CMO study. What can it tell us?

Posted on by Ted Bauer
Social Media ROI CMO Studies

Here’s a new CMO (Chief Marketing Officer) study, this time of 1,434 CMOs. (More here.) It appears the focus of this one was “social insights,” which is a valuable thing to poll 1400 CMOs about. Duke University did a CMO survey… Continue Reading →