Digital monetization is becoming more confusing
If a CMO is looking at monetization plays that represent 16 percent of revenue vs. 84 percent of revenue, where do you think their attention might fall? Continue Reading
CMO
User personas are mostly worthless
If you’re still using “user personas” or “marketing personas” but claiming data is massively important, well, you’re lying to yourself somewhere in the process. Continue Reading
The C-Suite won’t read your white paper, no
One of the bigger things that makes me gag on my latest Chipotle burrito is when I go chase some freelance clients and someone tells me their website and associated content has a ‘C-Suite audience’ or ‘appeals to the C-Suite’ or… Continue Reading
14 paths to personalized content success
Forbes magazine and Price Waterhouse Coopers just completed a study on ‘Leading With Customer-Focused Content,’ which on the surface can sound a bit buzzword-heavy. Essentially, it’s about a two-pronged idea: Content is important Personalized content — in essence, stuff a consumer actually would… Continue Reading
The key number for getting new customers is 4.7
If you like this post, feel free to share it with your friends. Share buttons are at the bottom of the post. Take a look at this post from Mack Collier, which is based on an analysis of multiple brands by… Continue Reading
Marketing doesn’t completely understand content
From here: According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content. This is the true rubber-meets-road moment… Continue Reading
Seriously, when will people “get it” about digital marketing and advertising?
To a certain extent, all advertising is/was/always will be a junk science, but the facts you hear about how much money gets poured into TV (“old-school”) vs. digital (“new-school”) is stunning. To wit, check this out: 4. The average adult… Continue Reading
Daily deliverables murdered strategy
Hard to think long-term when you’re always worshipping at the temple of busy, baby. Continue Reading