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Marketing doesn’t completely understand content

Marketers don't really understand content

From here: According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content. This is the true rubber-meets-road moment… Continue Reading

We should probably stop considering mobile as “a fad”

Mobile Traffic And Informed Populations

I’ve talked to a lot of random high-middle-management people in my life who have told me that there isn’t really a logical reason to invest in mobile, because it’s a “fad.” (As in, “Well, something else will come along.”) I… Continue Reading

Seriously, when will people “get it” about digital marketing and advertising?

People love to advertise on TV

To a certain extent, all advertising is/was/always will be a junk science, but the facts you hear about how much money gets poured into TV (“old-school”) vs. digital (“new-school”) is stunning. To wit, check this out: 4. The average adult… Continue Reading

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If you follow a “content marketing expert,” you’re probably doing it wrong

Don't Use Content Marketing Experts

Content marketing is/was/will be all the rage in some circles dating back to about 2013, if not a bit before. However, some brands have tried to adopt it — and then given it up, because it’s not linked enough to… Continue Reading

Gary Vaynerchuk annoys me, but he’s dead right about Twitter

GaryVee and Twitter

I’ve never personally met Gary Vaynerchuk and I probably never will, although he does live in the same city as my parents (“… so you’re saying there’s a chance…”). He seems like maybe he’s a tad on the self-promotional side (regarding… Continue Reading

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Wait, there are people who don’t understand that social media has an invisible audience?

Social Media Invisible Audience

I read blogs and articles from Wharton (UPenn) professors all the time, because it seems like a really reputable business school that’s given the world some really solid business thinkers (including a friend or two of mine). Most of the… Continue Reading

Spend some actual time on your website’s FAQ page

Don't Ignore your FAQ page

Every company you ever speak to is somewhere in the process of redoing something about their website, and usually doing it mostly wrong — i.e. focusing on bells and whistles, and/or “something they saw on a comparison site,” as opposed… Continue Reading

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Conventional SEO is kind of dumb, right?

“Your brand’s website and online presence needs to align around targeted customer intent(s), not traditional keywords-focused optimization,” notes Grant Simmons in a 2013 Search Engine Watch post. “Focus toward tactics that will play to Google’s more complex side: Mapping queries to actions,… Continue Reading