Scientifically, Facebook may have destroyed real friendship

Yesterday, I wrote this article about trying to make friends over 30. I then went to an adult kickball league game — in an effort to, in fact, make friends over age 30 — and I didn’t necessarily get any closer… Continue Reading

We hate the form, so cue social login

In short answer to the question in the title, no. Facebook and Google became Internet giants for much more varied reasons — and, in the process, put themselves in each other’s crosshairs.

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Do people actually read content before they share content?

Reading is the cornerstone of almost every piece of communication we undertake — that’s part of why it’s so legitimately essential — but no one, at the same time, seems to ever actually read anything. (Consider the above embedded video.) 

Social Media: Focus on ‘retention,’ not ‘going viral’

Here’s an interesting little story. There’s a paper by Microsoft and Stanford University called “The Structural Virality Of Online Diffusion.” It’s well summarized at Convince and Convert, and here’s the essential rub: the researchers looked at one billion events (one Billion!) as they… Continue Reading

Facebook eliminating clickbait headlines is a purely business move

You may have heard about Facebook’s attempts to eliminate / remove ‘click bait,’ or, essentially, articles that kind of tease you into clicking on them — bait you, in other words — with a controversial or attention-seeking headline or photo, then fail to… Continue Reading

This Cor Pan Facebook post from Malaysia Airlines Flight MH17 is terrifying

You likely know the tragedy of Flight MH17 by now, but you may not know this story about Cor Pan, a Dutch man. Because he was flying on Malaysian Airlines — and remember, Flight 370 was only a few months… Continue Reading

Satya Nadella and Microsoft just hit one of the all-time corporate pivot moments

Remember back in about 1996, when there were all sorts of pre-Internet memes about how, if Bill Gates stumbled across a $20 on the street, it actually wasn’t worth his time to bend over and pick it up? Everyone thought they… Continue Reading

It might take 371 days for your mom to friend you on Facebook

Family dynamics and social media = always potentially dicey. Continue Reading