Marketing to 18 to 24 year-olds is challenging

This company called Fractl — whose motto is “Leverage the science behind great content” — did a study recently centering on “The Wheel of Emotions”  and trying to determine what could go “viral” via age bracket and gender. A marketing VP/partner… Continue Reading

Is Tampa representative of the American city crossroads?

I have a lot of family in Florida, but admittedly I don’t know a ton about Tampa. I’ve always found that people in Florida tend to disparage areas that aren’t their own — Miami will trash Orlando, and vice versa,… Continue Reading

The average parking space requires about the same amount of space as a studio apartment in New York City. Can Paris’ idea buck this trend?

The United States spent about a century getting to the point where cars — and the ability to put cars somewhere near attractions — were more valuable than people themselves. Now it might need to spend about 50 years trying… Continue Reading

Travel in your 20s shouldn’t be a speed bump for your career. Can we just kill off the linear resume, please?

There’s a whole boatload of emerging context on the world of millennials vs. the world of their parents and grandparents, and some of it — such as aspects about where to live and what’s desirable in cities — seems logical,… Continue Reading

Walkable urban places, or WalkUPs, could be the biggest structural real estate change since the 1940s

We know what millennials want out of cities, and we know how that influences the most desirable companies to work for, and we even know a little about how it affects domestic migration patterns. Now we know what it’s doing to… Continue Reading

Goodbye, Greatest Generation

More signs in the ongoing ‘Boomers out, millennials in’ discussion that will soon re-shape global society: at the 40th anniversary of D-Day (30 years ago), there were close to 11 million D-Day veterans still alive. Last week, at the 70th… Continue Reading

Is entrepreneurship dying? And if so, is one reason (aside from the economy) the general distaste for bureaucracy in an entrepreneurial culture?

If you really think about, one of the most tangible selling points of America — one that you’ll hear bantered about quite often — is the idea of “entrepreneurial spirit.” This ties back to the American Dream; it’s the concept… Continue Reading

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What millennials seem to want out of cities: walkability, public transportation, good schools and parks (car is not necessary)

Admittedly, the “millennials vs. Boomers” topic is already a little old — and this is before millennials even start assuming the majority of roles in the workforce (right now, many of them are still in some form of school, or… Continue Reading