Let’s start here: Twitter may be approaching a tipping point, although it could be years away. It has about 1/8 the active users of Facebook, and you can make an argument that the only people who should really be on Twitter are journalists and thought… Continue Reading
Did this yesterday with Facebook in honor of #SBW2014, so now we’ll do it with e-mail marketing. Before we get going, remember two things: (1) please don’t call this “an e-mail blast“ and (2) always keep in mind that human attention… Continue Reading
Since it’s Small Business Week, I thought it might be interesting/helpful/something to create a series of posts around the different ways that small businesses can use “this new marketing reality” to position themselves better. Whether you’re a fan of Thomas Friedman… Continue Reading
Small Business Saturday 2012 registered about $4.5 billion in sales two years after being created (the concept was) by American Express. By some estimates, Black Friday 2012 registered about three times the sales ($11-$12 billion); that was even a drop of… Continue Reading