In other words, in the old days, if you wanted to do something—navigate to the restaurant where you’ve got a dinner reservation—you might open a web browser and search for its address. But in the post-search world of context—in which our… Continue Reading
This is a good lesson in the context I reference in the title of this blog: Netflix is all the rage in certain friend groups/socioeconomic sectors as “Oh, is (such-and-such) streaming?” But here’s the important thing to remember: Netflix is a subscriber-based… Continue Reading
You can certainly make a case that the Internet/tech world is shifting a bit. Mobile is “the next big thing,” and that space hurts Google — phrased simply, there’s less space for ads; phrased in a more complicated way, Google does know what… Continue Reading
Ten years ago, no one knew what the concept of “un-friending” someone was, save for possibly not calling them or texting them back. Now it’s a fairly common part of the linguistic world in which we live, and it happens… Continue Reading
Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading
ZOO is an “agency for agencies,” or, said another way — it’s a custom solution for those trying to market/advertise across Google and YouTube. It’s run (essentially) by this guy Eric Solomon, who got a PhD in psychology (a good field… Continue Reading
You’ve probably heard this by now, but if not: Google’s Q1 estimates were under the expectations, which doesn’t often happen with them. Income/profit was $3.45 billion (yes, a number that indicates you’re struggling) and revenue was $12.2 billion once you take out… Continue Reading
Maddie Yates, a high school student in Louisville, KY, posted a video to YouTube on Monday around 6pm. It was, essentially, a suicide note; she killed herself minutes later, apparently. In the “world of social media” (which makes me sound… Continue Reading