You may have seen some of these new data sets about Facebook and usage. Basically, Forrester went out and told people that it was a bad marketing strategy. (Concur.) Organic reach has been dying forever, and large-brand Facebook posts are only… Continue Reading
Yesterday, I wrote this article about trying to make friends over 30. I then went to an adult kickball league game — in an effort to, in fact, make friends over age 30 — and I didn’t necessarily get any closer… Continue Reading
I’m doing some more A/B testing at my current job — I haven’t really done that much in previous jobs, although a little bit here and there — and so I’ve been looking around at videos and articles related to… Continue Reading
In short answer to the question in the title, no. Facebook and Google became Internet giants for much more varied reasons — and, in the process, put themselves in each other’s crosshairs.
Reading is the cornerstone of almost every piece of communication we undertake — that’s part of why it’s so legitimately essential — but no one, at the same time, seems to ever actually read anything. (Consider the above embedded video.)
Let’s say you assume that the concept of a “digital native” is someone who mostly grew up in the age of the Internet and, more specifically, Google (which was an early organizing force of the Internet). Google first got big… Continue Reading
I don’t really actively go on Twitter that much — I send tweets from it and use it periodically, sure, and most mornings I realize I have about three less followers than I had the morning before and I think to myself Man,… Continue Reading
Here’s an interesting little story. There’s a paper by Microsoft and Stanford University called “The Structural Virality Of Online Diffusion.” It’s well summarized at Convince and Convert, and here’s the essential rub: the researchers looked at one billion events (one Billion!) as they… Continue Reading