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How long should a Facebook post, a Twitter post, a headline, or an e-mail subject be if you’re looking for maximum engagement?

You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading →

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The tipping point for Twitter will come when its need to be a public company surpasses what made it successful. Hello, new interface.

Twitter turned eight last week, which prompted a rush of business/tech journalism on where it’s been and where it’s going. (This happened a few months back, when Facebook turned 10. Would third-grade human version of Twitter be friends with fifth-grade human… Continue Reading →

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Social vs. search vs. direct: How do you get to a website? (Or, why ‘we put it on Facebook’ is a bad strategy.)

There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e.… Continue Reading →

14.7 million tweets were sent during the 2014 Oscars, mostly related to Gravity, Jennifer Lawrence, and Ellen’s best selfie of all-time

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@EllenDeGeneres) March 3, 2014 That shot above — which is pretty cool — did become the most-retweeted photo of all-time eventually: https://twitter.com/twitter/statuses/440340258140323842 Overall, during the time… Continue Reading →

Twitter is good for finding information, for sure. But could it be used to predict events ahead of time?

Could you use Twitter to ostensibly figure out that a historical tide is shifting before it actually does? Kinda. This is from a new study done by a PhD student at MIT named Nathan Kallus. Here’s the abstract: With public information becoming widely… Continue Reading →

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24.9 million tweets were sent during Super Bowl 48 — and the scrollable refresh trigger is lining Twitter’s pockets

There’s a chart of the peak moments on Twitter during last night’s Super Bowl, via Twitter’s official blog. Overall 24.9 million tweets were sent — last year’s Super Bowl, which was a much closer game, had about 24.1 million tweets sent… Continue Reading →

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Ah, the future of social media as local social? Meet Nextdoor

Even though I’m a reprehensible snob about it, Facebook is a good way to keep track of what’s going on in the lives of your far-flung friends. Twitter is less so for that (unless all your friends happen to be… Continue Reading →