Corporate vocabulary: When words mean everything, they then mean nothing

Suitcase words. Continue Reading

The humble/ambitious conundrum

Corporate Values

How an executive thinks and speaks vs. how a rank-and-file doing task work thinks and speaks is night and day. That’s the real issue. Continue Reading

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The flummoxing world of corporate vocabulary

What terms are the decision-makers comfortable with? How do they want things framed? Continue Reading

What if corporate execs actually used terms that meant something?

What a glorious world that would be. Continue Reading