Logically, aren’t most businesses/industries going to be referral-driven?

Digital noise washes over us like a tidal wave. So ain’t it all about trusted sources now? Continue Reading

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Referral is still the king of lead generation marketing

I personally feel we should ban the term “lead generation” from marketing and sales discussions, but really … who the hell am I? Many companies try to set up their website or general marketing/sales funnel to “optimize” (buzzword hell) for… Continue Reading