Where is the tone-deaf line right now? Where is the positive-negative line?
It’s hard to always know what’s what in a crisis moment. Is your marketing tone-deaf? And are you sharing too much negative stuff? Continue Reading
Marketing
Marketing used to be about power branding, advertising, and the like. Now it seems to be about social, content, targeting, and advocacy. What does the future of marketing actually look like, though?
Are we only allowed to discuss this virus now?
People look to hard news for “data” and Instagram for “uplifting tales” right now. But are we allowed to be discussing anything else? Continue Reading
Why does “the number” always have to be big? Can’t we just celebrate effort and creation?
Not everything needs to “blitz-scale” and get 1M downloads per week. Sometimes we should embrace mere creation. Continue Reading
Uh, no, coronavirus is not a “content opportunity” for your brand, dude
Brands love to piggyback on big, trending themes to sell their BS product or service — confusing the narrative and creating digital noise. Continue Reading
Why do we keep saying “content is king?” That’s a lie.
We’ve been hearing that “content is king” since about 1996, but considering how much crap and digital noise we have now, is it still? Really? Continue Reading
Logically, aren’t most businesses/industries going to be referral-driven?
Digital noise washes over us like a tidal wave. So ain’t it all about trusted sources now? Continue Reading
What about conversational email marketing?
Stop trying to sell at every turn. Continue Reading
How much “marketing collateral” do you think sales really uses?
The sales-marketing relationship is largely broken. But does it really matter if people are still able to sell the products and services? Continue Reading