The Blunder Years, Episode 50: Not everything needs to 10x, blitz-scale, or make billions
Isn’t it OK to celebrate the bravery of micro-creators who put their stuff into the universe, even if it’s not mass-consumed? Continue Reading
Content Marketing
Are we only allowed to discuss this virus now?
People look to hard news for “data” and Instagram for “uplifting tales” right now. But are we allowed to be discussing anything else? Continue Reading
Why does “the number” always have to be big? Can’t we just celebrate effort and creation?
Not everything needs to “blitz-scale” and get 1M downloads per week. Sometimes we should embrace mere creation. Continue Reading
Uh, no, coronavirus is not a “content opportunity” for your brand, dude
Brands love to piggyback on big, trending themes to sell their BS product or service — confusing the narrative and creating digital noise. Continue Reading
Why do we keep saying “content is king?” That’s a lie.
We’ve been hearing that “content is king” since about 1996, but considering how much crap and digital noise we have now, is it still? Really? Continue Reading
If you’re going to write blogs, please have something to actually say
Same old shit just leads to digital noise. Continue Reading
The “Attention Economy” is a bubble
This is a tough intersection for humanity. Continue Reading
The simple, single-image solution to your marketing problems
165 ideas will fail, and one will work. Continue Reading