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Start treating your consumers as insiders

I’m not a big enough deal in the marketing world (yet?) to get sent to things like #INBOUND or #CMWorld, although I definitely enjoy tweeting using the hashtag from afar. (I enjoy fun little games.) INBOUND — which is put… Continue Reading

Link traditional marketing and digital marketing. Pause. Make money.

From a Fast Company article on Universal (the movie company) having a good year: Never was this more on display than over the summer, when the studio’s digital play—a combination of meme-inspired Snapchat geofilters; Periscoped red carpet premieres; and a VR stunt… Continue Reading

3

Stop purporting to solve a problem simply because you have a number in the headline

8 Ways To Live The Life You Want! 7 Tricks To Eat Less When Eating Out! 10 Ways To Make Your Bulletin Boards POP! 11 Ways To Bring More Play Into Your Life! 17 Ways To Immediately Improve Your Website… Continue Reading

2

Opinion-seeking is a major reason videos/stories go viral

Let me start here: I don’t actually think something “going viral” is that great. If you work in social media or marketing, your focus should really be on retention. Most organizations can have one or two videos, or one or two… Continue Reading

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Referral is still the king of lead generation marketing

I personally feel we should ban the term “lead generation” from marketing and sales discussions, but really … who the hell am I? Many companies try to set up their website or general marketing/sales funnel to “optimize” (buzzword hell) for… Continue Reading

How about relationships before revenue?

I’ve worked a lot of different places, and had a lot of different bosses, and observed a lot of different senior management teams (and been friends with quite a few), and most of them focus on revenue (and/or growth) first and foremost. This… Continue Reading

3

Your print-to-digital strategy is terrible. Here’s how to fix it.

Woke up this morning and hit the gym — motivated! — and while there, was thinking about a couple of posts I wanted to write. Something hit me out of the blue: Why do I spend my time on the… Continue Reading

The Shrine of Big Numbers is killing marketing

You can probably figure out what the concept means from the headline. Basically, many people in marketing think about things in terms of the biggest numbers possible, because those are the impressive things you want to report back up a… Continue Reading