1

What if traditional marketing dies?

I once wrote a post about the potential of advertising to die as an industry, and now I’m thinking the same thing of its closest cousin (fraternal twin?), marketing. In reality, here’s what will probably happen: neither will die, per se,… Continue Reading

3

Here’s why LinkedIn publishing is probably NOT a good strategy

From The New Yorker’s really long, in-depth profile of billionaire LinkedIn founder Reid Hoffman: LinkedIn would also purvey business advice. Three years ago, it assembled a group of eight hundred “influencers”—Hoffman, Bill Gates, Deepak Chopra, Arianna Huffington—who began regularly posting on the… Continue Reading

1

Marketing 101: How about a simple YouTube video explaining your business?

Let me try to walk through this logically. I may step on some land mines, and if/when I do, I apologize. If you have a business and that business makes any type of money or gets any type of funding,… Continue Reading

Future of Marketing: Science, Storytelling, Speed, Simplicity, and Substance (5S)

  People who study business love things like “The 4Ps” (price, product, promotion, and place!) or “The 7C Compass Model” or whatever. In reality, this is mostly reams of bullshit, or a way to potentially think about the bigger ideas… Continue Reading

1

Start treating your consumers as insiders

I’m not a big enough deal in the marketing world (yet?) to get sent to things like #INBOUND or #CMWorld, although I definitely enjoy tweeting using the hashtag from afar. (I enjoy fun little games.) INBOUND — which is put… Continue Reading

Link traditional marketing and digital marketing. Pause. Make money.

From a Fast Company article on Universal (the movie company) having a good year: Never was this more on display than over the summer, when the studio’s digital play—a combination of meme-inspired Snapchat geofilters; Periscoped red carpet premieres; and a VR stunt… Continue Reading

3

Stop purporting to solve a problem simply because you have a number in the headline

8 Ways To Live The Life You Want! 7 Tricks To Eat Less When Eating Out! 10 Ways To Make Your Bulletin Boards POP! 11 Ways To Bring More Play Into Your Life! 17 Ways To Immediately Improve Your Website… Continue Reading

1

Referral is still the king of lead generation marketing

I personally feel we should ban the term “lead generation” from marketing and sales discussions, but really … who the hell am I? Many companies try to set up their website or general marketing/sales funnel to “optimize” (buzzword hell) for… Continue Reading