I’m doing some more A/B testing at my current job — I haven’t really done that much in previous jobs, although a little bit here and there — and so I’ve been looking around at videos and articles related to… Continue Reading
In short answer to the question in the title, no. Facebook and Google became Internet giants for much more varied reasons — and, in the process, put themselves in each other’s crosshairs.
Let’s say you assume that the concept of a “digital native” is someone who mostly grew up in the age of the Internet and, more specifically, Google (which was an early organizing force of the Internet). Google first got big… Continue Reading
You may have heard about Facebook’s attempts to eliminate / remove ‘click bait,’ or, essentially, articles that kind of tease you into clicking on them — bait you, in other words — with a controversial or attention-seeking headline or photo, then fail to… Continue Reading
Cool article on Forbes about Nordstrom’s evolving strategy in retail; consider this paragraph especially: It is very important to understand the customer’s need to find time to shop. Nordstrom gets this. Consumers, especially young working people, are less and less interested in… Continue Reading
I’ve been thinking a little bit more about landing pages and conversion rates recently; I do it in my own job, and some freelance efforts, but it’s also just something I’m interested in. I watched an entire video this morning… Continue Reading
Yesterday over at Slate, six-year editor David Plotz said goodbye. He’s being replaced by Julia Turner, who for all intents and purposes has a similar mindset. You can view Slate in a lot of different contextual ways, but it’s near and dear to my heart… Continue Reading
If you believe in the idea of inbound marketing as a potential wave of the short-to-intermediate term future (in reality, it’s already here), then you need to be blogging on your organization site and creating content that draws in the… Continue Reading