The two “next big things” for tech are the mobile space and data. As such, is Facebook about to overtake Google?

You can certainly make a case that the Internet/tech world is shifting a bit. Mobile is “the next big thing,” and that space hurts Google — phrased simply, there’s less space for ads; phrased in a more complicated way, Google does know what… Continue Reading

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Can you make money (revenue) off social media sites like Facebook, Twitter, Instagram, etc? And if you can’t, will social someday become a fad?

Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading

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The last time Amazon didn’t post at least 14 percent sales growth in a quarter was the fall of 2001. Whoa.

Check out the chart above; essentially, the last time that Amazon had quarter-over-quarter sales growth of less than 14 percent was, ahem, 2001. This is a completely new model in the business world in some ways, because while their sales growth — and the… Continue Reading

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Can the Brand Arc, via ZOO and Google, help marketers better understand how to tell their story?

ZOO is an “agency for agencies,” or, said another way — it’s a custom solution for those trying to market/advertise across Google and YouTube. It’s run (essentially) by this guy Eric Solomon, who got a PhD in psychology (a good field… Continue Reading

Laszlo Bock and Google’s resume advice is good, but it isn’t the be-all and the end-all

This article from Thomas Friedman that ran in Sunday’s New York Times — “How To Get A Job At Google, Part 2” — has drawn a bunch of attention (if you’re curious, Part 1 of the same article is here). Part 2… Continue Reading

Is Google going to have problems with search advertising as more people shift to mobile?

You’ve probably heard this by now, but if not: Google’s Q1 estimates were under the expectations, which doesn’t often happen with them. Income/profit was $3.45 billion (yes, a number that indicates you’re struggling) and revenue was $12.2 billion once you take out… Continue Reading

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How long should a Facebook post, a Twitter post, a headline, or an e-mail subject be if you’re looking for maximum engagement?

You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading

By 2015: 349.1 million tablets and 1.95 billion mobile phones shipped worldwide.

That’s the new analysis from Gartner; if you consider the “dawn of the tablet age” to be January 2010 (when iPad’s first generation hit), that’s fairly substantial growth. (There were tablets as far back as 1997 by some arguments, although… Continue Reading