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Can you make money (revenue) off social media sites like Facebook, Twitter, Instagram, etc? And if you can’t, will social someday become a fad?

Let’s start with a couple of basics: Facebook and Twitter, the two behemoths in the general social media space right now (I’d classify Instagram as Facebook, and I might include YouTube as the third behemoth), are now both public companies.… Continue Reading

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How long should a Facebook post, a Twitter post, a headline, or an e-mail subject be if you’re looking for maximum engagement?

You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading

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LinkedIn will send four times more people to your homepage than Facebook and Twitter will, so … let’s talk about marketing on that platform

I’ve had a couple of different social media-focused job interviews in the past two-three months, and I can’t even tell you how many times — OK, probably about six — someone has said to me, “Well, our company has 2,300… Continue Reading

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Social vs. search vs. direct: How do you get to a website? (Or, why ‘we put it on Facebook’ is a bad strategy.)

There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e.… Continue Reading

Everyone wants to be up in arms about Kelly Blazek and her e-mails, but stuff like that happens a lot

If you haven’t heard the story, here’s the basics: Kelly Blazek runs a job bank in Cleveland (OH). Diana Mekota, a millennial, was looking to connect with Blazek — who has a strong LinkedIn presence and ties to some hiring managers… Continue Reading

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The conversation on networking is skewed. It’s really all about the context of the hand-off.

No one would argue, I’d guess, that the idea of networking is the No. 1 job search strategy out there. The amount of people who get jobs off randomly applying to posts online is fairly low — you can make an argument… Continue Reading

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Recruiting and how the ‘Rule of 3’ breaks down: communication, meetings, cross-purposes

Feel like I’ve been posting a lot recently about the flaws in the recruiting process, so I’ll keep this one a little brief to avoid overload on that front. I saw this Lou Adler post on LinkedIn today about “The… Continue Reading