I’d classify myself as in the “content marketing” space, although it can vary on a day-to-day basis (as can any job). I try to read stuff about it whenever I can, and I came across this post on ClickZ that… Continue Reading
I use Bitly for my links on this blog, and I know most major organizations do as well — I can tell you from personal experience that PBS and ESPN do, for example. Their business model is interesting, though: they… Continue Reading
The basic concept of “acqui-hiring” is pretty simple — as more tech talent (primarily that’s the industry where this happens) opts for start-ups over bigger companies, the bigger companies find it harder to acquire talent the conventional way (i.e. recruiting… Continue Reading
This is kind of an interesting topic to me for a variety of reasons. I went to grad school (two-year business program), struggled to get a job, finally did, and now regularly look back on the entire process and reflect. That’s… Continue Reading
This article is pretty cool / interesting and describes why marketing needs more introverts — as opposed to the extroverts more commonly associated with that business sector. The central reason should be logical to most people working in the modern… Continue Reading
The American business culture is often very “What have you done for me lately?” In that sense, you can argue Ron Johnson is a flop. He had big successes in the retail space, most notably with helping Target get into… Continue Reading
A lot of people on LinkedIn recently have been sharing different memes / blackboards / content around the idea of “H2H” marketing — meaning “human to human,” as opposed to the conventional ideas in the space, which have long included… Continue Reading
There were no shortage of things written before the World Cup began about the marketing efforts therein, especially as relates to NIKE vs. Adidas. Here’s one I read on a plane in May, and here’s a recent goal-tracker for their… Continue Reading