Have two job interviews this week, and am also working freelance for another group right now — in all three cases, the organizations admit their website is “rough” and want to see a re-design of it. They have coders/developers and… Continue Reading
If you’ve ever wondered where the term comes from: The term “happy hour” originated from sailors in the United States Navy who used the term to describe the period of time during the day scheduled for entertainment. In the 1920′s,… Continue Reading
Been on a ton of job interviews recently where questions will range down the list of “Do you know marketing automation software?” (I do!) or “Can you use Excel?” (No doubt, son!). These things are undeniably important for any marketing/branding-type gig… Continue Reading
A couple of nights ago, I read this “It Takes 45 Days To Send A Single Corporate Tweet” article and thought to myself: Well, this won’t really engender much more respect to the social media process. Then I read this piece… Continue Reading
If you believe in the idea of inbound marketing as a potential wave of the short-to-intermediate term future (in reality, it’s already here), then you need to be blogging on your organization site and creating content that draws in the… Continue Reading
When people talk about social media marketing, they tend to discuss Facebook and Twitter first, and might even get to Google+ (SEO, y’all!) and YouTube and Instagram in front of discussing Pinterest, but … that might be a fool’s errand.… Continue Reading
Let’s start here: Twitter may be approaching a tipping point, although it could be years away. It has about 1/8 the active users of Facebook, and you can make an argument that the only people who should really be on Twitter are journalists and thought… Continue Reading
Did this yesterday with Facebook in honor of #SBW2014, so now we’ll do it with e-mail marketing. Before we get going, remember two things: (1) please don’t call this “an e-mail blast“ and (2) always keep in mind that human attention… Continue Reading