The Blunder Years, Episode 50: Not everything needs to 10x, blitz-scale, or make billions
Isn’t it OK to celebrate the bravery of micro-creators who put their stuff into the universe, even if it’s not mass-consumed? Continue Reading
Original Content
Why do we keep saying “content is king?” That’s a lie.
We’ve been hearing that “content is king” since about 1996, but considering how much crap and digital noise we have now, is it still? Really? Continue Reading
The white paper marketing bubble will pop soon, right?
The supply-demand problem of content marketing comes home to roost. Continue Reading
Stop purporting to solve a problem simply because you have a number in the headline
8 Ways To Live The Life You Want! 7 Tricks To Eat Less When Eating Out! 10 Ways To Make Your Bulletin Boards POP! 11 Ways To Bring More Play Into Your Life! 17 Ways To Immediately Improve Your Website… Continue Reading
Marketing doesn’t completely understand content
From here: According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content. This is the true rubber-meets-road moment… Continue Reading
Facebook eliminating clickbait headlines is a purely business move
You may have heard about Facebook’s attempts to eliminate / remove ‘click bait,’ or, essentially, articles that kind of tease you into clicking on them — bait you, in other words — with a controversial or attention-seeking headline or photo, then fail to… Continue Reading
Marketing to 18 to 24 year-olds is challenging
This company called Fractl — whose motto is “Leverage the science behind great content” — did a study recently centering on “The Wheel of Emotions” and trying to determine what could go “viral” via age bracket and gender. A marketing VP/partner… Continue Reading
Will content marketing help you achieve business goals?
I’d classify myself as in the “content marketing” space, although it can vary on a day-to-day basis (as can any job). I try to read stuff about it whenever I can, and I came across this post on ClickZ that… Continue Reading