You can ignore an ad. You can’t ignore a relationship.
This should be the future of how brands try to reach people. It might take a while, though. Continue Reading
Social Media Analytics
Social engagement doesn’t matter. Stop measuring it.
As a drunk kid in Vegas once told me (read the post), “We don’t get paid in likes and clicks.” Continue Reading
For businesses, the value of social media is hard to prove
Personally, I understand the value of social media — even if 80 percent of people using it are “me-formers” — because it connects family and friends in a new way. It’s always remarkable to me when I can know exactly… Continue Reading
Increase revenue with A/B testing and a two-word change
I’m doing some more A/B testing at my current job — I haven’t really done that much in previous jobs, although a little bit here and there — and so I’ve been looking around at videos and articles related to… Continue Reading
We hate the form, so cue social login
In short answer to the question in the title, no. Facebook and Google became Internet giants for much more varied reasons — and, in the process, put themselves in each other’s crosshairs.
Do people actually read content before they share content?
Reading is the cornerstone of almost every piece of communication we undertake — that’s part of why it’s so legitimately essential — but no one, at the same time, seems to ever actually read anything. (Consider the above embedded video.)
Angry tweets are how you can get noticed
I don’t really actively go on Twitter that much — I send tweets from it and use it periodically, sure, and most mornings I realize I have about three less followers than I had the morning before and I think to myself Man,… Continue Reading
Social Media: Focus on ‘retention,’ not ‘going viral’
Here’s an interesting little story. There’s a paper by Microsoft and Stanford University called “The Structural Virality Of Online Diffusion.” It’s well summarized at Convince and Convert, and here’s the essential rub: the researchers looked at one billion events (one Billion!) as they… Continue Reading