Next week at Google I/O, it looks like we’ll see some iteration of Google Fit, which is essentially a health data aggregation service. This is relevant to a lot of people because Google doesn’t fail very often — not on… Continue Reading
FIFA is definitely going big-time on social media for the 2014 World Cup, and it appears that brands might be as well. Here’s a quote via Mashable: “Connecting with fans posting through social is a critical opportunity for advertisers, who can engage… Continue Reading
Have two job interviews this week, and am also working freelance for another group right now — in all three cases, the organizations admit their website is “rough” and want to see a re-design of it. They have coders/developers and… Continue Reading
Sure, sure … I get it. It’s the world largest professional network, and in some ways, it can be a massive traffic driver (albeit one with some inherent contradictions too). If you’re applying for a job and you’re not on there, you’re… Continue Reading
A couple of nights ago, I read this “It Takes 45 Days To Send A Single Corporate Tweet” article and thought to myself: Well, this won’t really engender much more respect to the social media process. Then I read this piece… Continue Reading
If you believe in the idea of inbound marketing as a potential wave of the short-to-intermediate term future (in reality, it’s already here), then you need to be blogging on your organization site and creating content that draws in the… Continue Reading
Admittedly, this study from Rutgers University on the types of social media (predominantly Twitter) users is about four years old, so take it with a grain of salt, sure. But it does bring up an interesting point, summarized here on… Continue Reading
When people talk about social media marketing, they tend to discuss Facebook and Twitter first, and might even get to Google+ (SEO, y’all!) and YouTube and Instagram in front of discussing Pinterest, but … that might be a fool’s errand.… Continue Reading