Back in March 2012, Facebook told brand managers that the organic reach of one of their posts would be about 16 percent of their total audience; if they paid for a post, that could get up to 75 percent. In reality, around… Continue Reading
From here: “The big advantage of social media is you can get a lot more data, and you can get it more quickly and more economically,” said Henry Niman, a biomedical researcher and president of Pittsburgh-based Recombinomics Inc., which analyzes… Continue Reading
Uber — which may have been on a path towards world domination anyway — just launched this thing called UberRush (trial version is in Manhattan), which essentially works like this: You want to send your air mattress to your friend… Continue Reading
You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version: This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the… Continue Reading
As more people cut the cord, streaming services like Netflix, Hulu, and Amazon Prime are going to become increasingly important (I forgot Chromecast there; muh b). This will all be tied up in whatever the “TV of the future” is… Continue Reading
I’ve had a couple of different social media-focused job interviews in the past two-three months, and I can’t even tell you how many times — OK, probably about six — someone has said to me, “Well, our company has 2,300… Continue Reading
Remember that crazy-arse story about how eBay reinvented itself based on a secret, six-person trip to Australia? Here’s another blow for the “let employees do crazy road-trip based stuff, even if it’s not directly tied to revenue immediately” contingent: Pinterest employees… Continue Reading
Twitter turned eight last week, which prompted a rush of business/tech journalism on where it’s been and where it’s going. (This happened a few months back, when Facebook turned 10. Would third-grade human version of Twitter be friends with fifth-grade human… Continue Reading