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Social vs. search vs. direct: How do you get to a website? (Or, why ‘we put it on Facebook’ is a bad strategy.)

There are a couple of different ways a person can reach your website, but three of the biggest would be social (i.e. from Facebook or Twitter or Pinterest or what have you), direct (typing in/bookmarking the URL) or search (i.e.… Continue Reading →

What can we learn about consuming pop culture from the TED ‘Ads Worth Spreading’ list?

TED just released “Ads Worth Spreading” (here’s the full list) as part of a big week for ’em (the 30th Anniversary of TED is right now in Vancouver). There are no trophies for winning, and ultimately you need to fall… Continue Reading →

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The median age of a TV viewer is now 54. Has advertising basically become a junk science?

I'm a white male, age 18 to 49. Everyone listens to me, no matter how dumb my suggestions are. — Homer J Simpson (@homersquotes) February 7, 2011 Amen, Homer. We were all taught to believe that the central idea of… Continue Reading →

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IBM has a food truck debuting March 7 that’s going to reinvent your favorite foods (like burritos) off of cognitive computing

Came across the IBM Tumblr the other day and it’s fairly cool; one thing they’re focusing on now is called “cognitive cooking,” and it’s described in the video above — and also in this video. Essentially, the idea is this:… Continue Reading →

14.7 million tweets were sent during the 2014 Oscars, mostly related to Gravity, Jennifer Lawrence, and Ellen’s best selfie of all-time

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@EllenDeGeneres) March 3, 2014 That shot above — which is pretty cool — did become the most-retweeted photo of all-time eventually: https://twitter.com/twitter/statuses/440340258140323842 Overall, during the time… Continue Reading →

Everyone wants to be up in arms about Kelly Blazek and her e-mails, but stuff like that happens a lot

If you haven’t heard the story, here’s the basics: Kelly Blazek runs a job bank in Cleveland (OH). Diana Mekota, a millennial, was looking to connect with Blazek — who has a strong LinkedIn presence and ties to some hiring managers… Continue Reading →

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The conversation on networking is skewed. It’s really all about the context of the hand-off.

No one would argue, I’d guess, that the idea of networking is the No. 1 job search strategy out there. The amount of people who get jobs off randomly applying to posts online is fairly low — you can make an argument… Continue Reading →

Twitter is good for finding information, for sure. But could it be used to predict events ahead of time?

Could you use Twitter to ostensibly figure out that a historical tide is shifting before it actually does? Kinda. This is from a new study done by a PhD student at MIT named Nathan Kallus. Here’s the abstract: With public information becoming widely… Continue Reading →