1

Stop profiteering. You are missing the point of this moment.

This is a different moment for businesses. It’s not about chasing leads so much as chasing stability. You’re alienating people otherwise. Continue Reading

3

Uh, no, coronavirus is not a “content opportunity” for your brand, dude

Brands love to piggyback on big, trending themes to sell their BS product or service — confusing the narrative and creating digital noise. Continue Reading

What about conversational email marketing?

Stop trying to sell at every turn. Continue Reading

Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading

1

Top eCommerce trends of 2017

Some help from my friends over at payever. Continue Reading

Why your marketing campaigns suck

Marketing Campaigns

Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading

1

Digital marketing plan: Blow up the bridge

Digital Marketing Plan

Art of War time. Apply the face paint. Continue Reading

Email marketing best practices: Be conversational

EMail Marketing Best Practices

Have a dialogue. Show your value. Continue Reading