Engagement marketing gets destroyed by growth KPIs

Engagement Marketing

The Shrine of Big Numbers mostly destroys effective marketing. Continue Reading

1

Top eCommerce trends of 2017

Some help from my friends over at payever. Continue Reading

Why your marketing campaigns suck

Marketing Campaigns

Over-focus on process and quantity of tasks + under-focus on value and clarity of concept. Continue Reading

1

Digital marketing plan: Blow up the bridge

Digital Marketing Plan

Art of War time. Apply the face paint. Continue Reading

Email marketing best practices: Be conversational

EMail Marketing Best Practices

Have a dialogue. Show your value. Continue Reading

Marketing objectives 101: Stop copying everyone else

Marketing Objectives 101

When I was a little bit younger, I was often confused about marketing objectives. To be honest, before I even worked in marketing, I really didn’t understand the difference between “marketing” and “advertising.” (Truth be told, most CMOs probably still… Continue Reading

Do consumers actually respond to content marketing?

Does Inbound Content Marketing Work?

Take a look at the graphic above. It’s from research done by Marketo and Moz called “Inbound vs. Outbound: Consumer Perspectives On Marketing Effectiveness.” The research is also summarized in this Marketo post. If you’re unclear upfront, we’re talking about “inbound” (content-driven)… Continue Reading

Future of Marketing: Science, Storytelling, Speed, Simplicity, and Substance (5S)

  People who study business love things like “The 4Ps” (price, product, promotion, and place!) or “The 7C Compass Model” or whatever. In reality, this is mostly reams of bullshit, or a way to potentially think about the bigger ideas… Continue Reading