Marketing used to be about power branding, advertising, and the like. Now it seems to be about social, content, targeting, and advocacy. What does the future of marketing actually look like, though?
The chart above comes from this post, and is kind of similar to a post I once wrote about people “not getting it” in terms of digital marketing, especially because you can make money from digital. CMOs have been claiming for years that… Continue Reading
Marketing is about to undergo either a revolution or an evolution, in large part because the majority of post-WW2 marketing in most major industries has been actually centered on advertisements. By this point in human evolution, most people know how… Continue Reading
Marketers spend a lot of time worried about ‘power branding’ and ‘automation suites’ and ‘the biggest possible number,’ and in reality? Very few of those things actually matter. We live in a much different world than we did even in 2003. That has… Continue Reading
I once wrote a post about the potential of advertising to die as an industry, and now I’m thinking the same thing of its closest cousin (fraternal twin?), marketing. In reality, here’s what will probably happen: neither will die, per se,… Continue Reading
Great article with Gretchen Rubin (it’s essentially an interview) at Wharton’s website, and it ends with this (the end of interviews tend to be a good summary of everything that went on, right?): There is no one-size-fits-all solution. We’re constantly… Continue Reading
Even though no one really seems to believe in transparency — hence the existence of silos — we still live in a time where transparency seems to be something more people are chasing. Depending on who you believe, this could… Continue Reading
Look at this chart above. It’s from this blog, and as you can see at the bottom, it’s based on data from the Q4 2013 North America and Europe Executive Buyer Insight Online Survey. If you scroll down some of… Continue Reading