The endowment effect at work
People value things more when they feel like they have earned them. Continue Reading
Brain
Caring about others might make you more depressed, oddly
“Pro-social” brains. Continue Reading
What if your co-workers AREN’T lazy and work is just designed all wrong?
Hmmmm. Continue Reading
Tie marketing back to emotions
Marketers spend a lot of time worried about ‘power branding’ and ‘automation suites’ and ‘the biggest possible number,’ and in reality? Very few of those things actually matter. We live in a much different world than we did even in 2003. That has… Continue Reading
Financial decisions = akin to how animals find food
Some new brain research out of Wharton (UPenn) recently, and while it’s not entirely fleshed out yet and has more potential for research options, this is an amazing section: One of the fascinating takeaways from our research is that people… Continue Reading
Marketing 101: Decisions come from your memories
This is what always surprises me about marketing, right? At essence, marketing is a support function for sales. You create a message, or a story, or a campaign, or however you want to define it. That message is ultimately supposed to help… Continue Reading
Why work sucks: Your boss is trying to predict threats
Employee-manager relationship: challenging. Work: inherent clusterfuck much of the time. Reasons for this: numerous. Some reasons are even rooted in science! Here’s one: “[The brain’s] need [to survive] focuses attention on the sources of danger and on trying to predict where the next… Continue Reading
The key to understanding love on Valentine’s Day isn’t Hallmark, it’s the insula and the striatum
Lot of different theories on V-Day depending on where you are in the great relational roller coaster — some love it, some hate it, some utterly indifferent towards it. (I’m married, but more the latter than anything else.) I thought… Continue Reading