Lena Dunham, of Girls fame, is hosting Saturday Night Live tonight. How’s this going to go?

Theoretically, this has the possibility to shut down the Internet for a few 20-second stretches. We don’t know a ton about it so far — she is hanging out with the girls in the cast, though. girl pile in Studio… Continue Reading

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The median age of a TV viewer is now 54. Has advertising basically become a junk science?

I'm a white male, age 18 to 49. Everyone listens to me, no matter how dumb my suggestions are. — Homer J Simpson (@homersquotes) February 7, 2011 Amen, Homer. We were all taught to believe that the central idea of… Continue Reading

PBR and hipsters: maybe the best marketing is to avoid the big marketing, eh?

Check out that chart above, by way of Quartz here. PBR — which essentially barely advertises — is literally crushing the major light-beer brands, most of whom spend millions advertising. That makes no sense, though — right? We take these MBAs and we pay… Continue Reading

Why did David Coleman and company keep choosing “synthesis” as the word to best represent the new SAT? Argh.

If you’re unfamiliar with David Coleman, he’s one of the architects of the Common Core standards — and now he’s the guy who led the re-shaping/re-branding of the SAT. Here are the basics of the new test: back to 1600… Continue Reading

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So, is Steve Carrell going to win Best Actor next year for Bennett Miller’s Foxcatcher?

Bennett Miller has directed Moneyball and Capote, both of which got acting Oscars and other nods (including Best Picture, where he’s 2-for-2 on non-documentary films; he’s also dating Ashley Olsen). He’s next up with Foxcatcher, which was actually supposed to come out this past… Continue Reading

Did you know 89 billion business e-mails are sent in a given day? (Smashes face into desk.)

Look at that info-graphic and just weep. 89 billion business e-mails are sent per day. That’s a whole lot of “Got it, thx” or “Need that ASAP, plz.” Think about this: in 1995 or so, business e-mail wasn’t even a norm. Now… Continue Reading

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2014 Elections Trend: Anti-incumbent attitudes are near a record high, but there’s very few toss-up races. Why?

Check out the chart above and some of the charts herein, and you could argue that the 2014 midterms have the highest anti-incumbent polling stance in about 22-24 years — seems like 68 percent of those polled are saying they want to… Continue Reading

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Brief thought exercise: what percentage of conversation in a given day is transactional/small talk?

Last night I was in this class, and there were eight full-time faculty members in the class to evaluate some presentations we had done, and prior to the class actually commencing there was pizza and much merriment (and some nerves… Continue Reading