There are a handful of things that happen every day in the business world where a logical person would look over and say, “Wait, what just happened?” One of the bigger ones, for me, is this over-focus on products and processes as… Continue Reading
I’ve written before about small business marketing success stories via Twitter, and I completely understand the potential value of Twitter, but there’s a part of me that wonders why brands devote any true resource to it (other than maybe 20-25 minutes per… Continue Reading
I currently work in marketing, and while I abhor the concept of “the marketing expert,” I do tend to write about it a lot. Here’s one super-esoteric example of that. I also poke around and read about marketing a lot — because… Continue Reading
Stop chasing pointless metrics all the time. Focus on these core tenets. Continue Reading
Via TrackMaven, here are some key takeaways from the 2015 CMO Survey. In general, marketing spending will rise — and especially on analytics, which may double: By “double” in this case, though, it’s still only slightly above 1/10th of the entire… Continue Reading
Goes something like this, I think: Old idea: Everything comes back to storytelling; that’s what the brain resonates around. If you’re in marketing, that’s what you should do. That’s essentially the keynote of most every marketing conference since 2009, and… Continue Reading
This about sums it up. Here’s a story from a couple of years ago: when my wife and I were dating, we drove up the Mississippi from Jacksonville to Minneapolis. Ironically, two years after that trip, we ended up living… Continue Reading
Here’s what we know, generally-speaking: If you read enough blogs and marketing sites, you’d think content marketing is all the rage. It certainly is in some respects, but 65% of B2C companies and 62% of B2B companies report NOT actually having any… Continue Reading