The dumb shit is what people remember, so lean into the dumb shit
Learn to embrace the uncomfortable and put it back into the world. Continue Reading
Story-Making
We should rebrand the idea of “brand”
A couple of weeks ago, I landed in Toronto from DFW. The customs line was insanely long; I ended up waiting on it about 1 hour+. I was kind of near a co-worker, but not close enough to actually speak… Continue Reading
Move from “storytelling” to “story-making” in your branding and marketing
Goes something like this, I think: Old idea: Everything comes back to storytelling; that’s what the brain resonates around. If you’re in marketing, that’s what you should do. That’s essentially the keynote of most every marketing conference since 2009, and… Continue Reading