I personally feel we should ban the term “lead generation” from marketing and sales discussions, but really … who the hell am I? Many companies try to set up their website or general marketing/sales funnel to “optimize” (buzzword hell) for… Continue Reading
I’ve worked a lot of different places, and had a lot of different bosses, and observed a lot of different senior management teams (and been friends with quite a few), and most of them focus on revenue (and/or growth) first and foremost. This… Continue Reading
I sometimes understand — don’t per se ‘get it,’ but understand it — when companies could care less about their employees, because oftentimes employees are seen as almost transactional. They come, they do a job, you pay them X-amount of money, and they leave. That’s… Continue Reading
Woke up this morning and hit the gym — motivated! — and while there, was thinking about a couple of posts I wanted to write. Something hit me out of the blue: Why do I spend my time on the… Continue Reading
Here’s an interesting post I found this AM on “4 Stories Great Leaders Tell,” and here’s a good quote: The Impact of a Story: A 10-year, 100,000-person study conducted throughout the U.S. and Canada by the O.C. Tanner Institute and HealthStream… Continue Reading
You can probably figure out what the concept means from the headline. Basically, many people in marketing think about things in terms of the biggest numbers possible, because those are the impressive things you want to report back up a… Continue Reading
A couple of weeks ago, I landed in Toronto from DFW. The customs line was insanely long; I ended up waiting on it about 1 hour+. I was kind of near a co-worker, but not close enough to actually speak… Continue Reading
In case you don’t read left to right, I’ll outline it for you: the first word of “social media” is, in fact, social. I’ve heard people describe social media as “in an awkward adolescence,” and that’s generally pretty true. Just like with teenagers,… Continue Reading