The Blunder Years, Episode 50: Not everything needs to 10x, blitz-scale, or make billions
Isn’t it OK to celebrate the bravery of micro-creators who put their stuff into the universe, even if it’s not mass-consumed? Continue Reading
Content
Why do we keep saying “content is king?” That’s a lie.
We’ve been hearing that “content is king” since about 1996, but considering how much crap and digital noise we have now, is it still? Really? Continue Reading
The white paper marketing bubble will pop soon, right?
The supply-demand problem of content marketing comes home to roost. Continue Reading
Marketing: Worry less about ‘content,’ more about ‘stories’
Marketing is about to undergo either a revolution or an evolution, in large part because the majority of post-WW2 marketing in most major industries has been actually centered on advertisements. By this point in human evolution, most people know how… Continue Reading
Here’s why LinkedIn publishing is probably NOT a good strategy
From The New Yorker’s really long, in-depth profile of billionaire LinkedIn founder Reid Hoffman: LinkedIn would also purvey business advice. Three years ago, it assembled a group of eight hundred “influencers”—Hoffman, Bill Gates, Deepak Chopra, Arianna Huffington—who began regularly posting on the… Continue Reading
We should rebrand the idea of “brand”
A couple of weeks ago, I landed in Toronto from DFW. The customs line was insanely long; I ended up waiting on it about 1 hour+. I was kind of near a co-worker, but not close enough to actually speak… Continue Reading
How about the content marketing supply-demand problem?
Let’s follow the bouncing ball here. First off, there’s a couple of things I think people get a little misguided about when it comes to “content marketing” as a concept: Your brand is unique, but you’re probably taking content marketing advice… Continue Reading
Marketing doesn’t completely understand content
From here: According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content. This is the true rubber-meets-road moment… Continue Reading